The first ever Wear Your Uggs Day will encourage Aussies to pull on their UGG boots on June 1 to support the essential work of mental health organisation the Black Dog Institute.

According to Black Dog, 1 in 5 of us will experience symptoms of mental illness in each year. That translates to around 5 million people in Australia alone. Even more concerning is that around 60% of these affected people won’t seek help.

For 24 hours from midnight on May 31, UGG Express will donate 10% of sales to the institute. People who already own a pair of UGGS can also contribute by making a donation via the UGG Express website.

“The inaugural day will encourage Australians to wear their UGG boots to work, school, or even at home, to support the incredible work of the institute in helping people who are struggling with their mental health,” a statement from UGG Express says.

The Black Dog Institute Director of Funding & Partnerships, Karen Elliff, described the new calendar event as a great way to get people thinking about their mental health, and the small steps that we can all make to safeguard our mental health.

“We are excited to be partnering with Ugg Express and have enjoyed working with the team on this project,” she says. “We are looking forward to seeing people wear their boots on June 1 around the country, knowing it is helping us continue our research and programs at the Black Dog Institute.”

Black Dog is the only medical research institute in Australia to investigate mental health across the lifespan. “Our aim is to create a mentally healthier world for everyone,” its website says. In order to achieve this, it works across research studies, education programs, digital tools and apps, clinical services, and public resources.

To support UGG Express’ Wear Your UGGs Day and the work of the Black Dog Institute, click here.